A survey was recently completed by speaking to over 1,000 users of Wi-Fi across Europe and the research found that 84% would be more willing to purchase goods and services from a business that offered a free Wi-Fi service; meanwhile 96% said they would return to a hotspot location because of the free Wi-Fi.

Free Wi-Fi is an extremely important component in creating a successful catering or hospitality business model. When office employees are given a choice between a restaurant with free Wi-Fi and one without free Wi-Fi for their lunch break; the one with the free Wi-Fi will often win hands down!

Research shows that 53% of people would be happy to sit in a cafe or coffee shop on their own if they had access to Wi-Fi. If this is something that you are able to offer your customers then you’ll find that they want to return time and time again, and for many they will feel at home in your establishment.

Customers are now spending longer in cafes and restaurants, on average, than they used to. Much of this is down to the popularity of working and studying remotely – which is a growing trend greatly attributed to easy Wi-Fi access. With the help of the internet you can pretty much work and study from anywhere you choose; and for many people this will be their favourite cafe, restaurant or coffee shop.

But by offering free internet to your customers, you aren’t just enabling them to stay with you longer and order more food and drinks from you, your business can get something else back from the free Wi-Fi.

Why not speak to us about how you can gain a whole wealth of information at your fingertips through your offering of free Wi-Fi to those that use your catering or hospitality business?

You can find out things like their spending habits, the sort of people they are, the offers they are interested in and so much more; all things that will help you build a stronger relationship with your customer and potential customers.