Previously the vegan, vegetarian and meet free markets have been ignored. In some cases one or two options for vegans have been added to the menu, but nothing more than that. However over recent years there has been a huge growth in demand for vegan and vegetarian foods.
Vegan and vegetarian dishes are no longer a phase or fad. They are a new way of life for so many people in the UK. Vegan and vegetarian offerings are a healthy eating choice made by thousands of people.
Reports show that the number of vegans in the UK has grown by 350% in the last ten years, and this shows no signs of slowing down anytime soon. Around 542,000 people in Britain followed a vegan lifestyle as of 2018. Veganism is also more popular in people aged 15-34 years old. This suggests that veganism really is here for good.
In this blog post we look at how you can make the most of food offerings for this audience.
The rules are the same for the food you provide; it needs to look good, taste good and be diet friendly. Look at things like pulses, beans and soy based products for dish options for your restaurant. You may also want to consider good quality meat substitute products to add to your offerings.
Remember, you are not just feeding vegans and vegetarians this food, but meat eaters may also be interested in these offerings you have available.
Make sure the food doesn’t look bland and boring. Instead ensure that meals are appetising, enticing and well presented. You also need to be creative in the dishes you can offer. Try to create dishes that tempt and tantalise all of your customers. If you have the standard meals and ‘usual suspects’ of offering for vegetarians and vegans, it is likely you won’t see them again.
Vegans are not a phase or latest trend. It looks like vegans and vegetarians are set for the future. If you want them in your restaurant you need to ensure you are offering dishes that they want. Something different, something attractive and something delicious!