The hospitality industry continues to face a recruitment crisis, with many businesses struggling to fill vacancies. While traditional hiring strategies may not be delivering results, there is a wealth of untapped talent in mature workers and those made redundant from retail. These candidates bring valuable skills, reliability, and a strong work ethic—making them ideal for hospitality roles.
Why Hire Mature Staff?
Mature employees, including those over 50, bring a level of experience and professionalism that can be a game-changer for hospitality businesses. Here’s why they are a great fit:
- Strong Work Ethic – Many mature workers have decades of experience in customer-facing roles, making them dependable and dedicated employees.
- Excellent Customer Service Skills – With years of interacting with customers, they can provide high-quality service and handle difficult situations with ease.
- Reliability and Stability – Unlike younger workers who may move on quickly, mature employees often seek long-term stability, reducing turnover.
- Mentorship and Leadership – Their experience allows them to mentor younger staff, fostering a positive workplace culture.
Retail Redundancies: A Perfect Fit for Hospitality
Many retail professionals have lost their jobs due to store closures and changing consumer habits. However, their skills transfer seamlessly to hospitality:
- Sales and Upselling – Retail workers understand how to engage with customers, recommend products, and drive revenue—perfect for food and beverage service.
- Fast-Paced Environments – Retail employees are used to working under pressure, dealing with queues, and managing busy shifts.
- Stock Management – Experience with stock control in retail translates well to bar, kitchen, and restaurant operations.
- Cash Handling and POS Systems – Many retail workers are already familiar with tills, card payments, and cash management.
How to Attract and Retain These Employees
If you want to tap into this skilled workforce, here are some practical strategies:
- Targeted Recruitment – Advertise roles on platforms where mature job seekers and retail professionals actively look for work. Websites such as Rest Less, 55/Redefined, and The Age Diversity Forum cater specifically to experienced workers. For retail professionals transitioning careers, consider RetailChoice and Indeed, where many former retail employees seek new opportunities. Additionally, partnering with Jobcentre Plus and organisations like The Prince’s Trust or National Careers Service can help attract skilled candidates looking for a fresh start in hospitality.
- Flexible Training – Offer short, practical training sessions to help them adapt to hospitality roles. Many skills are transferable, so focus on key differences rather than starting from scratch.
- Flexible Working Options – Many mature workers and ex-retail employees value part-time or flexible roles. Offering a variety of shift patterns can make your business more attractive to them.
- Competitive Pay and Benefits – To attract experienced candidates, ensure your pay and benefits are appealing. Even small perks, such as free meals on shift or travel allowances, can make a difference.
- Inclusive Workplace Culture – Foster a supportive work environment where mature employees feel valued and respected. Encourage intergenerational teamwork to create a diverse and dynamic team.
Conclusion
With hospitality vacancies still proving hard to fill, businesses need to think outside the box. Mature workers and retail professionals bring a wealth of experience, reliability, and transferable skills that can help your business thrive. By welcoming these candidates into your workforce, you are not just filling vacancies—you are strengthening your team for long-term success.
Have you hired mature workers or ex-retail employees in your hospitality business? Share your experiences in the comments.
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