The Greene King Leisure Spend Tracker for N0vember 2014 has shown that Eating Out has shown growth of 4% year on year, however, leisure spend as a whole was down 8% year on year. This was due to a 20% fall year on year in Other Leisure, which includes sporting event, cinema and out outdoor events.
They key findings where
- Eating out in November once again showed year on year growth of 4%, with an average household increasing spend by 4% to £76.
- Household with children led the increase with their spend up 22% (£14) year on year.
- The average British household saw a £16 (8%) fall year on year on the total spent on leisure, spending £193. This was however, up 3% on the figure in October.
- Total Leisure spend was down mainly due to a retraction in Other Leisure spend by £19 (20%) year on year.
- Spend on Drinking Out was flat year on year, but it did see a 4% increase over October.
- The Pub was revealed as the most popular place to celebrate Christmas Eve.
Greene Kings Commercial Director, Steve Jebson, said ” The trend for Eating Out has, once again, improved this month, indicating that this is fast becoming an established staple of everyday family life. This month , Eating Out benefitted from visitors to retail parks, particularly during last month’s “Black Friday” week, when shoppers spent leisure time looking for discounts on Christmas presents.” He added: “It will be interesting to see how leisure spend in all categories fares over December, in the lead up to Christmas. Eating Out and Drinking Out should benefit from the festive parties and celebrations, while Other Leisure may see a boost as the Pantomime season gets underway and parents look to occupy the kids while on school holidays.”